{"id":2179,"date":"2026-06-23T18:40:14","date_gmt":"2026-06-23T16:40:14","guid":{"rendered":"https:\/\/www.bamfirenze.com\/philosophy-2\/"},"modified":"2026-07-26T17:45:33","modified_gmt":"2026-07-26T15:45:33","slug":"philosophy-2","status":"publish","type":"page","link":"https:\/\/www.bamfirenze.com\/en?page_id=2179","title":{"rendered":"Philosophy"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap fullsize'  ><div  class='avia-slideshow av-9c9rzm-e7d417cd948f21d827eae595c4a4cadb avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-slideshow-ui av-control-minimal av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 48%;'><li  class='avia-slideshow-slide av-9c9rzm-e7d417cd948f21d827eae595c4a4cadb__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-2180 avia-img-lazy-loading-not-2180\"  src=\"https:\/\/www.bamfirenze.com\/wp-content\/uploads\/2026\/07\/atelier-1500x720px.jpg\" width=\"2500\" height=\"1200\" title='' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.bamfirenze.com\/wp-content\/uploads\/2026\/07\/atelier-1500x720px.jpg 2500w, https:\/\/www.bamfirenze.com\/wp-content\/uploads\/2026\/07\/atelier-1500x720px-300x144.jpg 300w, https:\/\/www.bamfirenze.com\/wp-content\/uploads\/2026\/07\/atelier-1500x720px-1030x494.jpg 1030w, https:\/\/www.bamfirenze.com\/wp-content\/uploads\/2026\/07\/atelier-1500x720px-768x369.jpg 768w, https:\/\/www.bamfirenze.com\/wp-content\/uploads\/2026\/07\/atelier-1500x720px-1536x737.jpg 1536w, https:\/\/www.bamfirenze.com\/wp-content\/uploads\/2026\/07\/atelier-1500x720px-2048x983.jpg 2048w, https:\/\/www.bamfirenze.com\/wp-content\/uploads\/2026\/07\/atelier-1500x720px-1500x720.jpg 1500w, https:\/\/www.bamfirenze.com\/wp-content\/uploads\/2026\/07\/atelier-1500x720px-705x338.jpg 705w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/div><\/li><\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9132ay-2d24c48f9b3b17b6bfaee351453f54e6\">\n.avia-section.av-9132ay-2d24c48f9b3b17b6bfaee351453f54e6{\nbackground-color:#121518;\nbackground:linear-gradient( to bottom, #121518, #373f45 );\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-9132ay-2d24c48f9b3b17b6bfaee351453f54e6 main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_one_half  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2179'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8s8wlm-02a715a9aa10600dc4c9adfc7d55f1fc\">\nbody .av-special-heading.av-8s8wlm-02a715a9aa10600dc4c9adfc7d55f1fc .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-8s8wlm-02a715a9aa10600dc4c9adfc7d55f1fc .av-special-heading-tag{\npadding:0 30px 30px 30px;\n}\n.av-special-heading.av-8s8wlm-02a715a9aa10600dc4c9adfc7d55f1fc .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 990px){ \n#top #wrap_all .av-special-heading.av-8s8wlm-02a715a9aa10600dc4c9adfc7d55f1fc .av-special-heading-tag{\nfont-size:42px;\n}\n.av-special-heading.av-8s8wlm-02a715a9aa10600dc4c9adfc7d55f1fc .av-subheading{\nfont-size:19px;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-8s8wlm-02a715a9aa10600dc4c9adfc7d55f1fc .av-special-heading-tag{\nfont-size:32px;\n}\n.av-special-heading.av-8s8wlm-02a715a9aa10600dc4c9adfc7d55f1fc .av-subheading{\nfont-size:14px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-8s8wlm-02a715a9aa10600dc4c9adfc7d55f1fc .av-special-heading-tag{\nfont-size:26px;\n}\n.av-special-heading.av-8s8wlm-02a715a9aa10600dc4c9adfc7d55f1fc .av-subheading{\nfont-size:13px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-8s8wlm-02a715a9aa10600dc4c9adfc7d55f1fc .av-special-heading-tag{\nfont-size:20px;\n}\n.av-special-heading.av-8s8wlm-02a715a9aa10600dc4c9adfc7d55f1fc .av-subheading{\nfont-size:12px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-8s8wlm-02a715a9aa10600dc4c9adfc7d55f1fc av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >The art of the bespoke bicycle<\/h1><div class='av-subheading av-subheading_below'><p>Choose elegant and conscious mobility: a style icon that transcends trends.<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2179'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2qi28-90b56f40d2d259ab6cf6451d942922b9\">\n.flex_column.av-2qi28-90b56f40d2d259ab6cf6451d942922b9{\nborder-radius:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-2qi28-90b56f40d2d259ab6cf6451d942922b9 av_one_half  avia-builder-el-3  el_after_av_section  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6bn8o2-543007e5ffb745915b4fbe1225ac58db\">\n#top .av-special-heading.av-6bn8o2-543007e5ffb745915b4fbe1225ac58db{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-6bn8o2-543007e5ffb745915b4fbe1225ac58db .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-6bn8o2-543007e5ffb745915b4fbe1225ac58db .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-6bn8o2-543007e5ffb745915b4fbe1225ac58db av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Philosophy<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-66xc5m-4e636d231134f70bc275d30dc96430b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p data-path-to-node=\"2\"><strong>BAM<\/strong> bicycles are born in Florence, where art, craftsmanship, and vision have always walked hand in hand. Here, design, passion, and contemporary culture meet to shape a different idea of mobility.<\/p>\n<p data-path-to-node=\"3\">We do not create simple means of transport, but objects of identity for those who experience the city as a creative space and choose to move with style. The bicycle thus becomes an extension of personality: an aesthetic and functional gesture.<\/p>\n<p data-path-to-node=\"4\">Our approach is deeply artisanal. Expert hands work with selected materials, attending to every detail. Form and function coexist between tradition and innovation to create durable and recognizable bicycles, far from mass production.<\/p>\n<p data-path-to-node=\"5\">Design is the heart of the project: clean lines, original geometries, and fashion-inspired palettes transform every model into an iconic object. In a standardized market, <strong>BAM<\/strong> combines aesthetics and technique in a distinctive choice.<\/p>\n<p data-path-to-node=\"6\">Choosing <strong>BAM<\/strong> means embracing a more elegant, conscious, and expressive mobility. A symbol of style that does not follow trends, but transforms them into a vision.<\/p>\n<\/div><\/section><\/p><\/div><\/p>\n<div  class='flex_column av-e7by0-dab2d69771e7245556232ffb2bf541b6 av_one_half  avia-builder-el-6  el_after_av_one_half  el_before_av_one_full  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5gb0xe-16362bb2edff76bad1d8316cb9199845\">\n.avia-image-container.av-5gb0xe-16362bb2edff76bad1d8316cb9199845 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-5gb0xe-16362bb2edff76bad1d8316cb9199845 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-5gb0xe-16362bb2edff76bad1d8316cb9199845 av-styling-no-styling avia-align-center  avia-builder-el-7  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2164 avia-img-lazy-loading-not-2164 avia_image ' src=\"https:\/\/www.bamfirenze.com\/wp-content\/uploads\/2026\/06\/piazzale-800x533px-04-845x684.png\" alt='' title=''  height=\"684\" width=\"845\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.bamfirenze.com\/wp-content\/uploads\/2026\/06\/piazzale-800x533px-04-845x684.png 845w, https:\/\/www.bamfirenze.com\/wp-content\/uploads\/2026\/06\/piazzale-800x533px-04-495x400.png 495w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-loij4-3b9c75feb31ca57737475cbe329cc106 av_one_full  avia-builder-el-8  el_after_av_one_half  avia-builder-el-last  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5txdpe-640bd5238cd9a18811b6fe44261f0d7a\">\n.avia-image-container.av-5txdpe-640bd5238cd9a18811b6fe44261f0d7a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-5txdpe-640bd5238cd9a18811b6fe44261f0d7a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-5txdpe-640bd5238cd9a18811b6fe44261f0d7a av-styling-no-styling avia-align-center  avia-builder-el-9  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2178 avia-img-lazy-loading-not-2178 avia_image ' src=\"https:\/\/www.bamfirenze.com\/wp-content\/uploads\/2026\/07\/ponte-vecchio-800x533px.jpg\" alt='' title=''  height=\"1648\" width=\"2474\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.bamfirenze.com\/wp-content\/uploads\/2026\/07\/ponte-vecchio-800x533px.jpg 2474w, https:\/\/www.bamfirenze.com\/wp-content\/uploads\/2026\/07\/ponte-vecchio-800x533px-300x200.jpg 300w, https:\/\/www.bamfirenze.com\/wp-content\/uploads\/2026\/07\/ponte-vecchio-800x533px-1030x686.jpg 1030w, https:\/\/www.bamfirenze.com\/wp-content\/uploads\/2026\/07\/ponte-vecchio-800x533px-768x512.jpg 768w, https:\/\/www.bamfirenze.com\/wp-content\/uploads\/2026\/07\/ponte-vecchio-800x533px-1536x1023.jpg 1536w, https:\/\/www.bamfirenze.com\/wp-content\/uploads\/2026\/07\/ponte-vecchio-800x533px-2048x1364.jpg 2048w, https:\/\/www.bamfirenze.com\/wp-content\/uploads\/2026\/07\/ponte-vecchio-800x533px-1500x999.jpg 1500w, https:\/\/www.bamfirenze.com\/wp-content\/uploads\/2026\/07\/ponte-vecchio-800x533px-705x470.jpg 705w\" sizes=\"(max-width: 2474px) 100vw, 2474px\" \/><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-2179","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.bamfirenze.com\/en\/index.php?rest_route=\/wp\/v2\/pages\/2179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bamfirenze.com\/en\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bamfirenze.com\/en\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bamfirenze.com\/en\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bamfirenze.com\/en\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2179"}],"version-history":[{"count":8,"href":"https:\/\/www.bamfirenze.com\/en\/index.php?rest_route=\/wp\/v2\/pages\/2179\/revisions"}],"predecessor-version":[{"id":2351,"href":"https:\/\/www.bamfirenze.com\/en\/index.php?rest_route=\/wp\/v2\/pages\/2179\/revisions\/2351"}],"wp:attachment":[{"href":"https:\/\/www.bamfirenze.com\/en\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}