{"id":2206,"date":"2015-07-16T09:12:44","date_gmt":"2015-07-16T07:12:44","guid":{"rendered":"https:\/\/www.bamfirenze.com\/about-us\/"},"modified":"2026-07-26T16:43:49","modified_gmt":"2026-07-26T14:43:49","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.bamfirenze.com\/en?page_id=2206","title":{"rendered":"About Us"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9c9rzm-e7d417cd948f21d827eae595c4a4cadb\">\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-9c9rzm-e7d417cd948f21d827eae595c4a4cadb__0 .avia-caption-title{\nfont-size:30px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-9c9rzm-e7d417cd948f21d827eae595c4a4cadb__0 .avia-caption-content{\nfont-size:15px;\n}\n#top .avia-slideshow 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.av-subheading{\nfont-size:14px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-8s8wlm-29ba92a9f1613de148faf949b7286e0b .av-special-heading-tag{\nfont-size:26px;\n}\n.av-special-heading.av-8s8wlm-29ba92a9f1613de148faf949b7286e0b .av-subheading{\nfont-size:13px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-8s8wlm-29ba92a9f1613de148faf949b7286e0b .av-special-heading-tag{\nfont-size:20px;\n}\n.av-special-heading.av-8s8wlm-29ba92a9f1613de148faf949b7286e0b .av-subheading{\nfont-size:12px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-8s8wlm-29ba92a9f1613de148faf949b7286e0b av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >The artisanal soul of Florence<\/h1><div class='av-subheading av-subheading_below'><p>From the fusion of Florentine manufacturing excellence and haute couture details, unique, authentic, and timeless creations are born.<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2206'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-3dpai-5539a02e40828da912ab178106e6b84e av_one_half  avia-builder-el-3  el_after_av_section  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6bn8o2-82a7175acc4d4c8abaabbd9daf9eb465\">\n#top .av-special-heading.av-6bn8o2-82a7175acc4d4c8abaabbd9daf9eb465{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-6bn8o2-82a7175acc4d4c8abaabbd9daf9eb465 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-6bn8o2-82a7175acc4d4c8abaabbd9daf9eb465 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-6bn8o2-82a7175acc4d4c8abaabbd9daf9eb465 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >About Us<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-66xc5m-4e636d231134f70bc275d30dc96430b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>BAM<\/strong> was born from the meeting of entrepreneurs shared by the same ambition: to create something authentic, distinctive, and capable of leaving a mark. From there, a clear idea emerged: to combine experience, creativity, and expertise to build something unique.<\/p>\n<p>Every <strong>BAM<\/strong> bicycle is born from the collaboration between professionals shared by the same attention to quality and detail. Each frame is handcrafted with the utmost care and attention, then painted and finished by Florentine artisans, an expression of the manufacturing excellence of our region. A process that combines tradition, expertise, and aesthetic research, transforming every product into a distinctive and authentic object.<\/p>\n<p>The distinctive techniques that characterize <strong>BAM<\/strong> collections\u2014from weaves to crochet finishes and the application of rhinestones\u2014are entrusted to artisans with extensive experience in the high-end fashion and accessories sector. Techniques traditionally used for sartorial creations are reinterpreted and applied to the world of cycling, giving life to unprecedented, tactile, and strongly distinctive surfaces.<\/p>\n<p>This meeting of different skills represents the essence of <strong>BAM<\/strong>: contemporary design, artisanal craftsmanship, and a culture of detail brought together in an object designed to last and stand out for its authenticity.<\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-ogn1u-9e56dc74312b0d52123d5f78e1c0b673 av_one_half  avia-builder-el-6  el_after_av_one_half  el_before_av_one_third  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dtmgy-a649187aac9ce087a634a66920f56a3d\">\n.avia-image-container.av-dtmgy-a649187aac9ce087a634a66920f56a3d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-dtmgy-a649187aac9ce087a634a66920f56a3d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  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